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AUX Conducts In-depth Strategic Cooperation in Hungary
Recently, a high-level delegation from AUX traveled to Hungary to conduct in-depth visits and strategic cooperation with its core strategic partners there. The team conducted on-the-ground inspections of local market operations, product displays, and service systems, reviewed long-term cooperation achievements, and explored new opportunities in the European HVAC market. These efforts have laid a solid foundation for AUX to continuously deepen its presence in Hungary and expand its market footprint across Europe.
In recent years, growing cooperation between China and Hungary in industry, technology, and the economy has provided a broad development platform for enterprises from both countries. As a leading Chinese air conditioning manufacturer with 32 years of industry experience, AUX has always been driven by innovative technology and outstanding quality, actively expanding its international presence. Its air conditioners are now serving over 160 countries and regions, making AUX an important player on the global stage. AUX has established an exclusive partnership with a well-known Hungarian company, marking a new stage in its strategic expansion in the Hungarian market. This collaboration has not only promoted a deep integration between advanced Chinese manufacturing and European market demands, but has also brought local consumers better products and service experiences.
During this communication, the AUX delegation visited the partner's brand exhibition hall and operation center, gaining a comprehensive understanding of its channel construction and service system in the Hungarian market. On the visit, an AUX "old air conditioner" that has been in service for over 22 years drew particular attention from the delegation. Having withstood over two decades of market testing and daily use, the unit remains stable and efficient, perfectly demonstrating the enduring high quality of AUX air conditioners. This old air conditioner is not only a vivid testament to AUX's deep penetration of the Hungarian market, but also the best example of the brand's commitment to quality and long-term reputation.
Thanks to the efficient synergy and deeply bonded cooperation between AUX and its Hungarian partner, AUX air conditioners have achieved leapfrog development in the Hungarian market, delivering impressive market results. Data shows that from 2021 to 2024, AUX achieved a growth rate of 139% in the Hungarian market, which is 40% higher than the market average. During the five years, AUX's market share in Hungary has continued to rise, capturing 13%–20% of the market and firmly establishing itself as a mainstream brand in the local air conditioning market.
The sustained breakthrough in the Hungarian market is a vivid illustration of AUX's global strategy. Over the years, AUX has consistently oriented itself around global market needs, leveraging its seven smart manufacturing bases and three R&D centers to continuously develop differentiated products adapted to different regional climates and consumer habits. By precisely addressing pain points in overseas markets, AUX has gradually built a full lifecycle service system covering "R&D, production, delivery, and after-sales maintenance,"fully meeting the needs of global customers.
With its exceptional product capability and brand reputation, AUX has earned industry-wide recognition. As certified by Frost & Sullivan, AUX Ranked No.3 by Cumulative Sales Volume of Household Split Type Air Conditioners Globally for Seven Years (2018-2024) and was the global sales leader in smart air conditioners for two consecutive years (2024–2025). Additionally,All View Cloud (AVC) confirms that AUX is "China's No.1 in AI Air Conditioner Sales." Looking ahead, AUX will advance its global expansion by deepening collaboration with high-quality overseas partners, continuously optimizing its product portfolio and localized service systems, further expanding its global market presence. With solid Chinese intelligent manufacturing, AUX will continue to deliver global-quality products, taking its brand's global development to new heights.
