ROTOVILL, AUX'S SPECIAL COORDINATOR IN HUNGARY, STARTED SELLING AUX PRODUCTS SINCE 2021, MAKING AUX THE LARGEST BRAND IN THE HUNGARIAN AIR CONDITIONING MARKET. By 2023, ROTOVILL has realized consecutive triple-growth within the past two years, marking the fastest growth of the Hungarian home appliance company. ROTOVILL'S SUCCESS IS THE RESULT OF BOTH AN EXCELLENT SALES STRATEGY AND AN IMPRESSIVE MARKETING CAMPAIGN.

The starting point to success is precisely positioning yourself in the market. Product selection is inseparable from precise market position. After analyzing the market, ROTOVILL targets business customers, including governments, schools, enterprises, etc.

THE PROBLEM FOR ROTOVILL IS THAT HIGH-END MODELS REQUIRE HIGH COSTS AND HIGHER PRICES CAN LEAD TO A LOSS OF COMPETITIVENESS.

With the help of internet technology, ROTOVILL has already built a complete sales network and customers can easily access the online shopping platform. When customers open Facebook and Instagram or even Google Maps, they can find links to the official platform in clear places, which makes the shopping experience very smooth. In addition, ROTOVILL's shipping policy is very competitive, air conditioners can be delivered to any location in Hungary within 2 working days.

The right product and competitive strategy are just the basis for opening the market, and customers must build trust before becoming a market leader. One important way is through marketing campaigns, which is one of the most important factors that contribute to the success of ROTOVILL.

ROTOVILL'S CEO ON A TV SHOW

In order to gain recognition from each customer, it has put a lot of effort into not only advertising products in people's daily lives, but also promoting them through media resources. ROTOVILL has regularly advertised on buses, subways, expressways, airports, shopping malls, cinemas and landmarks in Budapest, and has created its own social media matrix and signed with Hungarian celebrities to promote the brand. IN ADDITION, THE ROTOVILL CEO PERSONALLY PARTICIPATED IN A TV TALK SHOW TO PROMOTE AUX PRODUCTS.

ROTOVLL BRINGS AUX AIR CONDITIONERS NOT ONLY TO THE DAILY LIFE OF HUNGARIAN PEOPLE. But also important events in Hungary. In 2023, ROTOVILL brought AUX to the Zsolnay Light Festival, the largest light festival in Central Europe sponsored by ROTOVILL, which attracted more than 100,000 visitors and brought many benefits to promote ROTOVILL and AUX.

Team building in Mexico

However, it is difficult for ROTOVILL to quickly occupy the Hungarian market by itself and requires the full cooperation of all distributors, which is essential to the success of ROTOVILL. To increase confidence and promote long-term cooperation, ROTOVILL not only took the initiative to hold technical seminars to show AUX technology advantages to distributors, but also invited distributors to show their strength on the 30th anniversary.

OVERALL, ROTOVILL'S SUCCESS IS THE RESULT OF BOTH AN EXCELLENT SALES STRATEGY AND AN IMPRESSIVE MARKETING CAMPAIGN. FROM THE AFOREMENTIONED CASES, WE CAN SEE HOW MUCH EFFORT ROTOVILL HAS PUT INTO CULTIVATING THE ROTOVILL BRAND. WHAT ROTOVLL DOES IS NOT IN VAIN, THE CONSEQUENCES ARE NOW CLEAR, WHICH IS THE SAYING 'THE MORE YOU PAY, THE MORE YOU GET'.