Thailand(Thailand) -Engilsh
AUX Air Conditioner, a global leader in residential and commercial air conditioning solutions, reinforced its strong presence both globally and in Thailand by hosting the official AUX Thailand Dealer Conference on 19 Jan, 2026. The event provided a platform to review business performance in 2025, share market insights, and communicate strategic directions for future growth, with participation from partners and dealer networks nationwide—reflecting strong confidence in the AUX and its subsidiary brands.
Earlier, AUX demonstrated its global strength following the successful listing of AUX Electric on the Main Board of the Hong Kong Stock Exchange under the stock code 02580.HK. This milestone marks a significant step in the Company’s long-term development, driven by its core philosophy that quality forms the foundation and innovation is the driving force.
At the same time, AUX was officially recognized by Frost & Sullivan as one of the Top Three global brands in cumulative sales of household split-type air conditioners for seven consecutive years (2018–2024), further reinforcing its leadership position and global market credibility.
The year 2025 is proved to be one of the most challenging periods for the air conditioning industry, driven by global uncertainties that impacted economic stability and consumer spending, including in Thailand, alongside extreme weather conditions and widespread flooding.
Despite market challenges, AUX Thailand continued to deliver solid counter-cyclical growth, along with strong momentum in its commercial air conditioning segment. This performance reflects AUX’s steady expansion and growing presence in the Thai air-conditioning market.
This performance was driven by close collaboration with business partners and nationwide dealer networks, playing a critical role in market expansion and efficient product and service delivery.
Looking ahead to 2026, AUX Thailand will continue to pursue comprehensive growth strategies, with ongoing investments in product development, marketing campaigns, organizational strength, talent development, and IT systems to enhance long-term competitiveness.
At the same time, AUX remains committed to a customer-centric approach—staying close to the market, listening to customer needs, and continuously enhancing products and services to achieve sustainable growth together with its partners.
