Thailand(Thailand) -Engilsh
Recently, AUX Thailand’s invitation to senior SINGER executives for a visit to XTRON Factory, AUX's manufacturing base in Thailand, has resulted in a highly successful engagement, strengthening mutual alignment and shaping a shared, win-win future. This milestone also marks the official entry of AUX Air Conditioner into SINGER, a nationwide retail and financing network in Thailand with strong penetration across local markets, bringing high-quality, performance-driven air conditioners at excellent value to Thai households.
During the visit, SINGER representatives were introduced to the overall manufacturing capabilities, toured the product showroom, and observed the automated production lines, gaining deeper insights into AUX’s advanced production systems and quality standards.
CEO of SINGER expressed strong confidence in the partnership, highlighting its potential to scale through new product and brand development. He noted close alignment on sales strategies and stronger marketing support. With AUX products already sold out in multiple SINGER stores, he emphasized the importance of ensuring sufficient supply while maintaining a clear focus on sell-out.
