Thailand(Thailand) -English
This week, AUX Air Conditioner officially celebrated the grand opening of its first exclusive brand store in Thailand, the AUX Pro Shop , in partnership with local dealer LAEMCHABANG AIR. The opening marks a significant milestone in AUX’s expansion strategy in the Thai market and further strengthens the brand’s localized channel and service network across the country.
Located in Bang Lamung District, Chon Buri, the AUX Pro Shop serves as the first dedicated AUX showroom in Thailand, offering customers, distributors, and installation professionals a hands-on experience with AUX’s residential and light commercial air conditioning solutions. The new store showcases AUX’s latest air-conditioning technologies, including energy-saving performance, smart control systems, and health-focused innovations designed to enhance comfort and indoor air quality.
The opening ceremony was attended by AUX senior management representatives and business partners, reflecting the strong cooperation between AUX and its local dealer network. The launch also demonstrates AUX’s long-term commitment to the Thai market and its confidence in the future growth potential of the region.
As Thailand’s first AUX exclusive store, the AUX Pro Shop is expected to play an important role in strengthening brand visibility and improving customer engagement. The store provides a professional platform where consumers can better understand AUX products, while also supporting local distributors and installers with product demonstrations, technical communication, and service coordination.
Looking ahead, AUX plans to continue expanding its retail presence and channel network throughout Thailand. The Company will further strengthen its channel management capabilities, enhance localized marketing and service support, and increase overall brand penetration and awareness.
Through continued investment in products, service infrastructure, and strategic partnerships, AUX aims to provide Thai consumers with more efficient, reliable, and accessible climate control solutions while accelerating the brand’s long-term development in Southeast Asia.
